The Ministry of Industry (Kemenperin) is strategically utilizing halal certification as a powerful new tool to boost the competitiveness of Indonesia's ceramic industry in the global arena. This initiative is specifically designed to penetrate the lucrative Middle Eastern market, where demand for halal-compliant building materials and consumer goods is rapidly growing. By securing halal credentials for domestic ceramic products, Indonesian manufacturers can confidently assure international buyers of strict quality compliance and ingredient transparency, setting a new benchmark in the sector.

Industry associations have lauded this proactive move, viewing it as a game-changing strategy to diversify export destinations amid tightening competition. The certification not only adds significant premium value to Indonesian ceramics but also builds trust with consumers in Muslim-majority nations. Moving forward, the government plans to accelerate the certification process for local factories, ensuring that the domestic ceramic sector can seamlessly expand its global footprint and capitalize on new high-value trade opportunities across the Gulf region.
Source:
https://www.suaramerdeka.com/ekonomi/amp/0417129137/sertifikasi-halal-jadi-senjata-baru-industri-keramik-ri-kemenperin-bidik-pasar-timur-tengah?page=2