The Indonesian government is intensifying efforts to develop and upgrade local brands in order to enhance their competitiveness in the international market. This initiative focuses on improving product quality, innovation, and branding so that domestic products can better penetrate global supply chains and expand export opportunities. Authorities emphasize that strengthening local brands is essential to increasing national economic resilience and reducing reliance on imported goods.

The program also encourages collaboration between government institutions, businesses, and MSMEs to support product development, marketing, and international promotion. By building stronger brand identity and improving market access, Indonesia aims to position its local products more prominently on the global stage while driving sustainable economic growth and job creation.
Source: https://rri.co.id/en/national/2389601/government-develops-local-brands-to-capture-the-international-market