Indonesia is positioning motorsport as a key driver of its expanding creative economy, highlighting its role beyond racing into a broader ecosystem of design, merchandise, branding, and digital content. Creative Economy Minister Teuku Riefky Harsya emphasized that motorsport now supports multiple industries, creating a dynamic value chain that contributes to economic growth and innovation. The development reflects a forward-looking strategy to integrate sports, entertainment, and creativity into a unified economic force.

The growth of “sportainment” is seen as a promising engine for generating employment and stimulating economic circulation across sectors. Events such as the launch of Dewa United Motorsports demonstrate increasing collaboration among industry players, communities, and content creators, while also opening opportunities in automotive innovation and digital production. This initiative strengthens Indonesia’s ambition to build a sustainable and competitive creative ecosystem on both national and international levels.
Source:
https://rri.co.id/en/national/2299636/indonesia-promotes-motorsport-as-new-engine-of-creative-economy-growth