The Indonesian coffee industry is entering a new era where traditional coffee shops are adopting international quality standards to attract a broader market segment. This wave of modernization does not only touch the physical design of the shops but also focuses on improving specialty coffee bean quality and more professional brewing techniques. The blend of a traditional coffee shop's familiarity with barista expertise creates a new standard recognized globally. This "glocalization" innovation proves that the authenticity of Nusantara flavors can align with the demands of an ever-evolving dynamic global market.

For association members and business players, this trend shift directly impacts the increased demand for high-quality local coffee beans from various regions in Indonesia. Collaboration between traditional brewers and professionals has also birthed unique hybrid menus that combine local nostalgia with modern processing standards. This development not only strengthens Indonesia's position on the world coffee map but also encourages more sustainable agricultural practices for the country's coffee farmers. With consistency in maintaining these global quality standards, Nusantara coffee is projected to remain a hallmark and an engine for the national creative economy.

Source: https://portal7.co.id/post/membongkar-rahasia-rasa-kopi-nusantara-standar-kualitas-global-baru