The commitment of the Halal Product Guarantee Agency (BPJPH) to continue strengthening the national halal industry ecosystem is proven by various strategic efforts that continue to be carried out. Today, BPJPH discussed collaborative efforts to strengthen Indonesian halal product exports with the Ministry of Creative Economy (Kemenekraf), the Food and Drug Supervisory Agency (BPOM), and Sour Sally and HCI. In the meeting, Head of BPJPH Ahmad Haikal Hassan emphasized the importance of halal order as a key step that must be taken by business actors in Indonesia. With halal certification, he continued, the product is guaranteed to have halal standards which will have added economic value and be increasingly able to compete in the global market. "When we are halal orderly, of course we immediately shoot up to number one in the world." said Head of BPJPH Haikal Hassan, at the Ministry of Creative Economy office in Jakarta, Wednesday (3/19/2025).
The man who is familiarly called Babe Haikal also said that there are many examples of business actors including MSMEs in various regions who have succeeded in penetrating the export market to a number of countries after their products have obtained halal certificates.
There are many examples, for example Mrs. Tutik in Batu, East Java, her chips products after being halal certified were successfully exported to France. There is also Mr. Ayep in Sukabumi, his tempeh product has been halal certified, now exports to eight countries. There is also Mrs. Entin with banana chips products, and others. Like Sour Sally, we have to make others follow suit." Babe Haikal continued explaining. In line with Babe Haikal, Minister of Creative Economy Teuku Riefky Harsya said that halal certification has urgency for business development, especially in the context of expanding the reach of the product market. The meeting resulted in an agreement to carry out an MoU for cooperation between all parties.
