A survey conducted by CNA Turismo e Commercio predicts a substantial economic impact of six billion euros during the Immaculate Conception weekend, spanning from Thursday, December 7th, to Sunday, December 10th. This forecasted turnover is expected to surpass the 2019 performance, indicating a positive shift for the tourism sector and a recovery from the challenges posed by the Covid years. The study reveals that approximately four million holidaymakers are expected to contribute to this economic boost, with 2.4 million being Italians and 1.6 million foreigners. Foreign visitors are projected to outperform their 2019 counterparts, with an average of three overnight stays, some extending their vacations until Monday. In contrast, Italians are anticipated to average two overnight stays. Additionally, around ten million holidaymakers, mostly Italian, will embark on single-day trips.
Half of the foreign visitors are expected from the Eurozone, while the other half will come from non-European countries, attracted in part by the weakened euro. Notably, Italian enthusiasts will include French, German, Spanish, and British travelers from Europe, as well as North Americans, Asians, and Brazilians from non-European regions. The appeal extends beyond snow-covered slopes to include decorated towns, villages, urban centers, art cities, and spa resorts. Unique attractions such as food and wine offerings, coupled with experiential activities emphasizing craftsmanship and agriculture, further enhance Italy's allure. This optimistic outlook suggests a positive turn for the tourism industry, signaling recovery from the setbacks induced by the pandemic. The Immaculate Conception weekend is poised to showcase Italy's diverse and attractive offerings, both for domestic and international visitors, fostering economic growth and instilling confidence in the country's tourism sector.
