Indonesian batik, a UNESCO-recognized cultural treasure, has seen its export value soar in 2022, reaching USD 64.56 million, a remarkable 30.1% increase compared to the previous year. This art form not only contributes significantly to Indonesia's exports but also serves as a labor-intensive sector, offering livelihoods to numerous Indonesians. Its appeal lies in its innovative motifs rooted in local wisdom, making it both artistically captivating and deeply meaningful. The existence of Geographical Indications for Batik ensures the protection of regional batik motifs, adding to its cultural significance.
To further promote the tradition of wearing batik and boost its global presence, the Indonesian government has undertaken various initiatives, including the encouragement of batik's adoption by international figures. Indonesian batik has already been exported to several countries, and its export volume is anticipated to rise by 20-30% annually. Minister Sandiaga Uno's commitment to supporting batik artisans through incubation programs exemplifies the government's dedication to expanding the global reach of this cultural treasure.
