The advancement of technology in Indonesia has proven advantageous for various industries, including the bag manufacturing sector. Thanks to technology, the bag industry in Indonesia has been able to achieve an annual growth rate of approximately 10%. This insight was shared by Ben Wirawan, the Co-founder and CEO of Torch.id, a key figure in the bag industry, during the Createup segment on IDX Channel on Thursday (August 24, 2023). According to Ben, technology's progress has empowered domestic bag industry players, allowing them to transition from Small and Medium Enterprises (SMEs) to larger corporations.

Before the widespread adoption of technology, there were relatively few major players in the bag industry due to the complexity of bag production processes, which were primarily feasible for larger companies. However, as technology has advanced, especially in marketing, many new industries and brands have emerged in Indonesia. Technology's progress has not only streamlined bag production processes but also revolutionized marketing, with the online sales platform playing a crucial role. The surge in online sales has been remarkable in Indonesia, providing significant motivation for the industry's advancement.

Online sales platforms, commonly known as e-commerce, have simplified the buying and selling process for various goods and services, eliminating the need to leave one's home. Additionally, e-commerce offers practicality, supports cashless payments, and offers numerous discounts. Unsurprisingly, Bank Indonesia's data indicates that e-commerce transactions in Indonesia reached a value of IDR 476 trillion by the end of 2022. Moreover, according to the e-Conomy SEA report, Indonesia's e-commerce sector experienced the second-highest growth rate after Vietnam, contributing 77% to the overall digital economy.

Source:
https://sampaijauh.com/industri-tas-indonesia-tumbuh-10-per-tahun-berkat-teknologi-40675/amp