The Ministry of Trade, through the Indonesian Trade Promotion Center (ITPC) in Vancouver, witnessed the unloading process of containers carrying Indonesian snack and beverage products in Vancouver, Canada, with a total transaction value of USD 100,000. Indonesian food and beverage products have great potential to be well-received by consumers in Canada. The success of this export is also through efforts of all parties involved, especially the ITPC Vancouver, for the consistent facilitation of business exploration and support. Effective and consistent promotional efforts have led to increased recognition of Indonesian products among Canadian consumers. The realization of this export is expected to enhance the image and competitiveness in competition with rival products that have already entered and dominated the Canadian market.
The exported food and beverage products from Indonesia to the Canadian market include candies, instant coffee, with a total shipment of 6.5 tons, as well as wafer rolls and banana chips reaching 20 tons. The shipment of candies, snacks, and instant coffee, which are typical Indonesian products, is the result of continuous business exploration initiated by ITPC Vancouver, along with active participation from entrepreneurs in trade exhibitions like Trade Expo Indonesia. The Ministry of Trade noted that Canada's import of food and beverage products from the world continued to increase in 2022 following a positive trend in 2021. In 2021, the import grew by 11.63%, and it increased to 16.15% in January-February 2022. Canada's import from Indonesia increased by 9.52% compared to 2021, rising from USD 19.94 million in 2021 to USD 21.84 million in 2022. The market share of Indonesian snack and beverage products in total Indonesian exports to Canada stands at 7.9%. Indonesia's rank has also improved, climbing to the 29th position this year from the 31st position last year.
