The Chairman of the Joint Association of Indonesian Export Companies in Central Java, mentionned that coffee in Central Java has the potential to thrive in the export market. One of these coffee varieties is from Batang, which is suitable for the Eastern European export market, such as Russia. Coffee from Central Java can already be marketed in Europe and some regions in America. The association have also started venturing into Africa. It was also explained that coffee exports in Central Java have already increased by 11-13% in 2023 compared to the previous year. Currently, coffee exports from Central Java still rank in the double digits among coffee exports in Indonesia. However, the need for comprehensive education for coffee farmers was also emphasized. This would ensure not only the quality of the coffee but also the quality of the farmers themselves. This way, the sustainability of coffee exports can be prolonged.
Meanwhile, a Special Staff Member of the Ministry of Manpower of the Republic of Indonesia, stated that Batang coffee needs to have its own branding. This would prevent it from being monopolized by other regions, considering its already excellent quality. In order for the coffee economy to have an impact on the local economy, it must be developed through an ecosystem, not in isolation. The ecosystem encompasses cultivation, production, processing, marketing, and it must be integrated. Moreover, the coffee managed by local farmers is organic, free from chemical contamination. One of the Batang coffee farmers, explained that the yield from his plantation is still at a standard level, with approximately 12 tons per hectare per day. However, he aims to increase it to 15-16 tons per day. The current price of coffee beans ranges from IDR 65,000 to 70,000 per kilogram. The farmers have already collaborated with cafes for the marketing of red-picked coffee. Although it is not substantial yet, the farmers focus on maintaining quality because that is their responsibility.
Source:
https://radarpekalongan.disway.id/amp/31203/wow-kopi-batang-potensial-masuk-pasar-ekspor-eropa-timur
