The jewelry craft industry in Pacitan, East Java, has gained popularity among buyers, both locally and internationally. Istianah, the owner of OG Jewelry Pacitan, shared that their handmade gemstone jewelry has a growing demand. They produce up to 100 pieces per month and sell their products not only throughout Indonesia but also in countries like Saudi Arabia, Hong Kong, Singapore, and Malaysia. While overseas buyers prefer simple designs that highlight the natural beauty, size, and color of the gemstones, the domestic market leans towards more intricate pieces.
Despite facing challenges, including the impact of the COVID-19 pandemic, Istianah's business has shown resilience. They had to reduce staff due to a decrease in demand, but they have since recovered and even expanded their workforce. The business focuses on using unique gemstones from Pacitan, which is known for its abundant supply of natural stones. To meet the changing preferences of consumers, they constantly innovate their products, drawing inspiration from various sources such as plants and animals. With prices ranging from IDR 150,000 to IDR 7 million, their jewelry pieces are affordable and accessible to a wide range of customers. Bank Indonesia (BI) in Kediri has also provided support for the development of micro, small, and medium enterprises (UMKM) like Istianah's, contributing to the growth and recognition of their products.
