Minister of Tourism and Creative Economy (Menparekraf), Sandiaga Uno, highlighted the presence of approximately 400 Indonesian culinary businesses scattered across the Netherlands, which holds the potential to boost the export of spices and herbs from Indonesia. Sandiaga stated that the large number of Indonesian culinary businesses in the Netherlands, including restaurants, shops, and home catering services, presents significant opportunities for the development of the Netherlands as an Indonesian culinary hub in Europe, in terms of quality, concept, and quantity. Menparekraf fully supports the development of Indonesian restaurants and the distribution of Indonesian spices in the Netherlands as part of the "Indonesia Spice Up The World" program.
In support of this initiative, Menparekraf collaborated with the Indonesian Embassy in The Hague, the Netherlands, to organize the Investment Dialogue Series. This dialogue series aims to explore investment opportunities for Indonesian restaurants in the Netherlands. The Indonesia Spice Up The World program is an acceleration program that aims to establish 4,000 Indonesian restaurants abroad and increase spice and herb exports to USD 2 billion.
The Indonesian Ambassador to the Netherlands, Mayerfas, mentioned that the number of Indonesian restaurants in the Netherlands is substantial and continues to grow. He expressed optimism that Indonesian cuisine can become one of the main culinary choices in the Netherlands and Europe as a whole. Not only food, but Indonesian spices also have significant market potential, including key spices such as white pepper, black pepper, nutmeg, cinnamon, cloves, and vanilla. The demand for these spices is expected to continue growing over time, leading to a considerable opportunity for marketing Indonesian spices abroad.
