The Indonesian Food and Drug Authority (BPOM) is fully committed to addressing various regulatory hurdles to accelerate the national jamu industry, which holds a staggering economic potential of IDR 350 trillion annually. This strategic move includes collaboration with the Ministry of Health to revise existing rules into specific BPOM Regulations designed to streamline the development of traditional medicine. The Head of BPOM emphasized that regulatory improvement is a top priority to ensure local jamu products not only dominate the domestic market but also possess competitiveness equal to herbal products from countries like India and South Korea. With more flexible yet safety-oriented regulations, the jamu industry is expected to become a new engine for national economic growth throughout 2026.
For association members and industry stakeholders, this initiative opens vast opportunities to expand market reach internationally by utilizing approximately 20,000 existing distribution permits. BPOM also encourages entrepreneurs to keep innovating so that jamu can become a major contributor to global health while strengthening Indonesia's cultural identity. Amplifying the potential of local products is essential for jamu to have a significant impact on the national economy and broad public welfare. Through solid cooperation between regulators and business players, Indonesia is optimistic about maximizing its natural wealth into a sustainable source of economic strength for the future.
