Despite a slowing global economy, demand for Indonesian furniture remains strong, with emerging markets in developing countries and across Asia acting as key growth regions. Major buyers continue to include the United States, Europe, Japan, China, and South Korea, while interest from the Middle East, India, and ASEAN nations is also on the rise, indicating broad international appeal. Buyers are increasingly seeking products with higher added value, quality materials, innovative design, and sustainability, pushing Indonesian producers to be more competitive. Challenges such as logistical complications and diverse regulatory environments mean that exporters need a deep understanding of local markets, strong business relationships built on trust, and tailored strategies to successfully expand overseas.
To support this growth, participation in international exhibitions such as the Malaysian International Furniture Fair (MIFF) provides Indonesian manufacturers with opportunities to forge partnerships, explore original equipment manufacturing (OEM) collaborations, and connect with regional supply chains, particularly within ASEAN. These events also serve as platforms for product innovation, helping companies showcase new designs and engage directly with global buyers. In addition, industry players are focusing on regional collaboration, diversifying supply chains, and strengthening networks to enhance efficiency and resilience. With continuous emphasis on quality, innovation, and sustainability, the outlook for Indonesian furniture exporters remains positive even amid intensifying competition.
