Toyota Indonesia is actively working to strengthen and protect its export markets in Latin America as global trade disruptions and geopolitical tensions continue to create challenges for international commerce. The company is engaging with governments and trade partners to address existing trade barriers that could hinder the competitiveness of Indonesian-made vehicles and parts abroad. These barriers include tariff and non-tariff issues that make it harder for Indonesian exports to compete with products from countries that benefit from free-trade agreements. To counter this, Toyota Indonesia is pursuing new trade agreements or improvements to existing ones with key destinations such as Peru and Mexico, aiming to ensure stable and growing market access for its complete vehicles and automotive components.
In addition to seeking trade deal advancements, Toyota Indonesia is navigating implementation challenges in markets where agreements already exist, working with partners to fully realize their benefits. The company’s efforts are part of a broader strategy to maintain its substantial role in Indonesia’s export sector — where Toyota accounts for a significant portion of vehicle exports — despite disruptions like logistical hurdles, geopolitical crises, and competition from manufacturers in other countries. By strengthening trade relationships and ensuring the competitiveness of Indonesian exports, Toyota aims to protect and expand its presence in key Latin American markets over the coming years.
