Indonesia’s Ministry of Tourism has entered a co-branding partnership with VFS Global to amplify its “Wonderful Indonesia” tourism campaign worldwide. Signed on 13 August, the collaboration leverages VFS Global’s presence in over 160 countries through dedicated marketing initiatives and promotional kiosks, while also promoting Indonesia’s e-Visa on Arrival (e-VoA) platform to streamline travel for visitors from 97 countries.
The alliance aligns with Indonesia’s Tourism 5.0 vision, using technology and innovation—including AI—to enhance tourism promotion. The ministry aims to attract between 14.6 and 16 million foreign visitors in 2025, building on a record 13.9 million arrivals in 2024.
