Farming on limited land in urban areas or urban farming became a trend during the corona pandemic. Apart from daily cooking needs, the results can be marketed through digital platforms such as Tanihub and Chilibeli. The urban farming trend can be seen from several celebrities who share their farming activities through social media. They include comedian Sunarji or Narji, musician Mario Marcella Kotak, and former vocalist Nidji Giring Ganesha.
Quoted from the official website of the Surabaya city government, there always a request for plant seeds to the Office of Food and Agriculture Security (DKPP) every day during the Covid-19 pandemic. Likewise the provincial government (pemprov) of DKI Jakarta. In addition to filling spare time, urban farming can increase the income of urban farmers. One way is by marketing crops on e-commerce platforms such as Tanihub. "We are helping the farmer on-boarding process," said VP of Corporate Services TaniHub Group Astri Purnamasari, some time ago (8/9).
Farmers in urban areas can register as partners on the official Tanihub website, including their personal data and the commodities they want to market. The TaniHub platform connects farmers with more than five thousand customers, ranging from Small and Medium Enterprises (UKM), hotels, restaurants to caterers. Sold agricultural products such as vegetables, fruit, and others. During the corona virus pandemic, Tanihub also recorded a 20% increase in sales compared to the previous one. Meanwhile, the partner's income claimed to have increased by 20-25% after joining. TaniHub also listed 10 thousand farmers who had just joined as partners during the corona virus pandemic. Currently, the total farmer partners of the company reach 35 thousand people.