ParagonCorp, renowned for its cosmetic brands such as Wardah, Make Over, Emina, and Kahf, hosted the Beauty Conference (BCF), a conference event for Beauty Advisors (BA) nationwide. BCF goes beyond a conference and awards ceremony; it serves as a call to action for BAs to drive change in the beauty industry. At this event, BAs received specialized training opportunities and witnessed awards presented to outstanding BAs. With over 5,000 supporting Beauty Advisors, ParagonCorp has successfully introduced and reached consumers widely, emphasizing the pivotal role of BAs in propelling the beauty industry forward.
Sixty-six selected Beauty Advisors of ParagonCorp attended the Beauty Conference (BCF) held on March 21-22, 2024, at Paragon Hall, Jakarta. Over two days, they received guidance and inspiration from ParagonCorp leaders such as Harman Subakat (Group CEO) and Salman Subakat (CEO NSEI). Also present were Nurhayati Subakat (Founder), Dr. Sari Chairunnisa (Vice President of Research and Development), Sisca Sari (Commercial Vice President), and Ricky Harun (Actor & KahfBro Representative). Through the BCF, ParagonCorp aims for the top Beauty Advisors to become agents of change, driving transformation to achieve significant Market Development strategies. They are expected to deliver exceptional shopping experiences and master brand expertise with Parapreneur spirit, aligning with ParagonCorp's commitment reiterated by Harman Subakat, Group CEO. The Beauty Conference (BCF) by ParagonCorp has been held seven times since 2014, marking the company's ongoing commitment to strengthen the beauty industry in Indonesia. It reaffirms ParagonCorp's position as one of Indonesia's premier Beauty Advisor management, prioritizing shopper experience as the paramount focus in every consumer interaction, thereby ensuring customer satisfaction through exceptional shopping experiences.

Source: https://makassar.tribunnews.com/2024/04/03/melalui-beauty-conference-paragoncorp-dorong-transformasi-industri-kosmetik-di-indonesia