Obsession Media Group (OMG) Communication, under OMG Media Group, organized the UMKM SUMMIT 2024 on Thursday, March 7, 2024. This event stands as a concrete step towards realizing the vision of the President of the Republic of Indonesia, Joko Widodo (Jokowi), regarding the acceleration of digital transformation for micro, small, and medium enterprises (MSMEs) in Indonesia. President Jokowi has repeatedly emphasized the importance of supporting the digital transformation of MSMEs at the G20 forum in 2022. The Indonesian government aims to integrate 30 million MSMEs into the digital ecosystem by 2024. Accounting for over 60% of the country's Gross Domestic Product (GDP), MSMEs play a vital role in Indonesia's economy. However, according to the Ministry of Cooperatives and SMEs (Kemenkop UKM), 70.2% of MSMEs face challenges in transitioning to digital technology, including difficulties in accessing capital, raw materials availability, and adopting digital technology. To address these challenges, cooperation from all stakeholders is required to collectively promote the advancement of MSMEs towards "Go Digital, Go Global, and Go Green." This is where the UMKM SUMMIT 2024 becomes highly relevant.
These awards aim to stimulate local economic development, motivate MSME players to enhance product or service quality, thus becoming the preferred choice of Indonesian consumers. Moreover, it opens opportunities for MSMEs to penetrate global markets through export trade and e-commerce. The UMKM SUMMIT Awards also include a seminar themed "MSMEs as the Engine of National Economic Growth." Subtopics include sustainable innovation and growth, challenges and solutions for young MSMEs going global, digital advancement for MSMEs, and supporting partnerships for MSMEs towards digital, global, and green initiatives. Renowned figures such as the Minister of Trade of the Republic of Indonesia, Zulkifli Hasan, Minister of Communication and Information Technology of the Republic of Indonesia, Budi Arie Setiadi, and Deputy for Entrepreneurship of Kemenkop UKM, Siti Azizah, will participate as keynote speakers. Additionally, industry leaders like Shinta Kamdani, Ary Zulfikar, Eri Palgunadi, Andanu Prasetyo, and others will share their experiences and insights regarding innovation, growth, and challenges for MSMEs in the digital era. This event not only offers opportunities to gain knowledge and digital certificates (E-Certificate) but also serves as a unique platform for establishing business partnerships with national private companies, state-owned enterprises (BUMN), and multinational corporations.
