The Ministry of Tourism and Creative Economy/Indonesian Agency for Tourism and Creative Economy (Kemenparekraf/Baparekraf) has participated in the South Asia's Travel & Tourism Exchange (SATTE) 2024 in India, aiming to enhance foreign tourist visits in 2024. Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy/Head of the Indonesian Agency for Tourism and Creative Economy (Menparekraf/Baparekraf), noted India's substantial post-pandemic tourist arrivals, ranking sixth in foreign tourist visits to Indonesia and second in Bali after Australia in 2023, nearing 607,000 tourists, marking a 125.8% increase from the previous year. Emphasizing Indonesia's promotional strategies targeting key tourism markets, Sandiaga aimed to not only increase the number of tourists but also improve their quality, creating more business opportunities and jobs. The SATTE 2024 event, held from February 22-24 at the India Expo & Mart, Greater Noida, New Delhi, saw Kemenparekraf's Wonderful Indonesia brand showcasing the theme "Keep the Wonder" featuring designs of Borobudur, Prambanan, and Yogyakarta on its pavilion, promoting the 5 Super Priority Destinations (DSP).
Marriott Indonesia and Taman Safari Indonesia were the two tourism industries participating as official partners of the Wonderful Indonesia pavilion at SATTE 2024. Kemenparekraf collaborated with 41 selected tourism industry players, including travel agents, tour operators, DMCs, hotels, restaurants, and tourist attractions. Ni Made Ayu Marthini, Deputy Marketing Director of Kemenparekraf/Baparekraf, highlighted Bali as a top-of-mind destination for Indian tourists, along with the 5 Super Priority Tourism Destinations (DPSP). Kemenparekraf's exhibition at SATTE 2024 focused on four segments for the Indian market: weddings, honeymoons, family, and MICE, with additional preparations targeting the luxury travel segment and promoting Indonesia as a filming location to the Indian film industry through the Indonesia Film Facilitation (IFFa) platform. Made expressed hopes that promoting destinations through films would introduce more Indonesian tourist destinations to India and boost tourist arrivals from India. The marketing series targeting the Indian market will conclude with the Indonesia Sales Mission in Chandigarh on September 26, 2024, aiming to expand Indonesia's tourism business network to potential cities in India through collaboration with the Indonesian Embassy in New Delhi.
