Italy showcases its presence at the Fitur international trade fair in Madrid from January 24 to 28, 2024, aiming to export the country's essence to Europe. The Italian Ministry of Tourism, Enit, regions, municipalities, and the Republic of San Marino, alongside key stakeholders and public-private sector leaders, including Calabria, Campania, Emilia-Romagna, Liguria, Piedmont, Puglia, Veneto, the City of Naples, ITA Airways, and 22 companies, convene at this event, graced by the presence of the Spanish Royals and Italian Ambassador Giuseppe Buccino Grimaldi. Minister of Tourism Daniela Santanché inaugurates the Italian Pavilion following institutional meetings with counterparts Zaritsa Dinkova (Bulgaria), Angie Duarte De Melillo (Paraguay), and Albanian Prime Minister Edi Rama. The fair also features a cultural synergy with the Arena di Verona for a special concert at the Cultural Institute in the Spanish capital. Spaniards exhibit genuine dedication to Italy, considering it their top tourist destination abroad (7.49 out of 10), especially for cultural vacations, preferred by 72% of Spaniards who have previously visited Italy and 67% intending to choose Italy for future holidays.
In the first nine months of 2023, Spanish travelers visiting Italy increased by +35.6% compared to the same period in 2019. Overnight stays grew by +23.7% compared to pre-pandemic levels, with spending up by +38.2% over 2019. Italian airport arrivals from Spain in 2023 rose by +13.7% compared to 2022, with an average stay of 4 nights, and 23% of stays lasting from 5 to 7 nights. Minister Daniela Santanché emphasizes Italy's significant presence at a global trade fair like Fitur, not only showcasing Italian identity and territorial wonders but also strengthening the historical friendship with Spain. This bond translates into substantial tourist flows and Spanish investments in Italy, aligning with shared views on tourism's importance within the European Union. Ivana Jelinic, President and CEO of Enit, highlights the strong bond created by Spanish tourism in Italy, contributing to both nations' economic and cultural development. Italy remains a preferred destination for Spaniards, offering unique experiences and learning opportunities from diverse cultures, enhancing tourism's specificity.
