Forum Fair Trade Indonesia (FFTI) advocates for regenerative business to support and strengthen the local economy through empowering local workers and producers in fair and socially responsible trade. According to the FFTI chairperson Netty Febriana, the principles of fair trade require the use and empowerment of local workers and producers. Therefore, regenerative business seeks to use local materials and employ local workers as much as possible. This approach emphasizes accountability and responsibility towards the planet and the community, making business sustainable and socially responsible.
Regenerative business is seen as a responsible business model by FFTI, emphasizing the use of environmentally-friendly production materials and promoting social responsibility towards employees. This business model aims to continuously improve by using recycled materials and increasing workers' wages. Regenerative business also prioritizes responsible use of natural resources, development of eco-friendly products, reduction of environmental impact, support for local economies, and ensuring safe and healthy work environments. The adoption of this cohesive business strategy will achieve a balance between economic growth, social welfare, and environmental sustainability.
