The Ministry of Trade said that the presence of digital promotion of Indonesian products during the pandemic such as the Trade Expo Indonesia (TEI) succeeded in expanding the exposure of export products to non-traditional partner countries. This can be seen from the achievement of transactions with prospective new markets. The Director-General of National Export Development at the Ministry of Trade Didi Sumedi said several countries in Africa, the Gulf, South Asia, and Europe have shown interest in Indonesian products in the digital edition of TEI. For example, the transaction value with Nigeria reached US$ 208 thousand and to Hungary was US$ 270 thousand. "From these figures, it can be seen that non-traditional partners are quite prospective and in accordance with the direction of promotion that is being pushed to non-traditional partners," said Didi, Tuesday (12/21/2021).
Didi also said that the success of the digital edition of TEI in printing transactions worth US$ 6.06 billion provided a new paradigm in market expansion efforts. Didi said digital exhibitions were still effective in attracting buyers, even though Indonesia did not hold many trade missions to new markets during the pandemic. "During 2021, for example, there was only one trade mission to the United Arab Emirates with the achievement of US$ 180 million. However, it turns out that through digital exhibitions the value is still large. It provides a new paradigm,” he added.
Didi said that in the future the Ministry of Trade would maintain digital promotions to market Indonesian export products. The government is even considering holding an exhibition based on product groups so that potential buyers are targeted more specifically. As is known, the total transaction value obtained from the 36th Trade Expo Indonesia-Digital Edition (TEI-DE) this year reached US$ 6.06 billion. This value far exceeds the target set by the Ministry of Trade of US$1.5 billion and an increase of almost 5 times compared to the 2020 achievement of US$ 1.3 billion.
Some of the countries that became the largest transaction partners were China with a value of US$ 1.68 billion, Egypt with US $560.2 million, Brazil with US$ 285.8 million, Japan with US$ 252 million, and India with US$ 204 million. The number of virtual visits was recorded at 32,030 consisting of 8,220 buyers from 136 countries. There were at least 3,720 foreign purchases that followed transactions in the 36th TEI-DE.
