From 30 January to 2 February 2025, BRI successfully held the BRI UMKM EXPO (RT) 2025, achieving transactions exceeding IDR 40 billion and realising export contracts valued at USD 90.6 million. Els Artindo was a leading micro, small and medium enterprise (UMKM) in the Home & Decor category, showcasing a range of chairs with exquisite carvings and tables. As a furniture manufacturer, Els Artindo specialises in personalised production using hand-carved mahogany and teak wood, along with the procurement of curtain-making materials, wallpapers and other interior solutions tailored to consumer needs. The company's current export destinations include Malaysia, Singapore, Thailand, and the United Arab Emirates, with plans to expand into the European market. Current trends in the furniture market are shifting towards minimalist designs, though there remains a strong demand for carved furniture in markets such as Dubai. In response to these market dynamics, Els Artindo maintains a flexible approach to customisation and innovation, ensuring that its products meet the evolving needs of its customers.

Source:
https://pekanbaru.tribunnews.com/amp/2025/03/18/ikuti-bri-umkm-export-2025-usaha-seni-ukir-jepara-ini-tembus-pasar-global-dan-ekspor-hingga-5-benua