The Director General of National Export Development of the Ministry of Trade stated that his party together with digital market workshops are trying to open global trade opportunities for MSME players. In particular, small and medium enterprises (SMEs) are encouraged by the government to penetrate the export market. This is because electronic commerce is currently one of the main media for global trade. The Ministry of Trade will also directly collaborate with digital platforms. Director of Export Development Cooperation of the Directorate General of National Export Development of the Ministry of Trade, Morolop Nainggolan, stated that currently the digital economy in the world, including Indonesia, is growing very rapidly. However, the contribution of the digital economy is still relatively small to the national economy.
"In 2020, the contribution of Indonesia's digital economy will reach Rp. 632 trillion or only 4 percent of gross domestic product (GDP). However, in 2030 this value is estimated to grow eight times to Rp4,531 trillion or 18 percent of GDP,” he added. Marolop continued, the Ministry of Trade encourages the contribution of SMEs in export activities, while increasing the number of SMEs exporting by 1,500 export SMEs per year. In 2020, there are more than 12 thousand SMEs exporting or equivalent to 83.26 percent of Indonesian exporters."However, the contribution of the export value of SMEs is only 4.39 percent of Indonesia's total exports. This shows the need for innovation in increasing the participation of Indonesian SMEs in export activities," said Marolop.
Marolop hopes that the digital marketing platform will continue to provide support to business actors, especially SMEs, to be able to market their products globally so that they continue to advance and develop. “The Ministry of Trade through the Directorate General of National Export Development will always be ready to support business actors to enter the export market through electronic commerce. It is hoped that the activities carried out this time can continue to be sustainable and grow new exporters," he also emphasized.
